Oh Joy’s fall nursery line with Target
You know it’s Friday when we’ve got a fun announcement on the baby front, and Oh Joy’s latest line with Target is just about as festive as it gets. The fall nursery line comes complete with everything from super cute sheets to pretty diaper bags and more. And, as you’ll see in all these snaps by Nicki Sebastian, just because it’s fall doesn’t mean there’s any less color!
Oh Joy always has the cutest print designs, huh?
A few words from Joy herself on the collection… Our collection is full of florals, confetti, swans, zebras, stripes, and lots of colorful pieces with pops of bright neon accents sure to make your babe’s nursery special! The pieces fall into the same color palette so you can easily mix-and-match various crib sheets and swaddles to make everyday brighter. Everything in our collection has a touch of whimsy but is also super functional (as a mom, this was super important to me!).
As always, each of the pieces in the collection features that same Oh Joy not to celebration, just in a new way. You’ll find color, bold patter, and lots of whimsical details (we mean, the plush animals wear party hats!) wrapped inside each piece.
Joy says, I wanted the nursery collection to set the stage for a childhood full of fun colors, patterns, and images to spark your baby’s imagination. As a mother myself, it was important to me to also create nursery items that didn’t feel too baby. I wanted to enjoy being surrounded by these items as well and wanted to create products that new parents would be excited to receive as gifts!
Congrats on the new line, J! Can’t wait to see some of these goodies pop up in nursery photos to come.